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Free guide
Understanding the fundraising challenges of aquariums in 2026
The pressure to evidence conservation impact, and what it means for the people who turn aquarium visitors into supporters.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- October 2026
- Author
- Bryan Hoare
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What’s inside
Seven challenges, the evidence behind each one, what good looks like, and where a connected visitor platform helps.
01
Turning ocean conservation interest into giving
Asking at the right moment without spoiling the visit.
02
Growing a permissioned audience
Building the supporter audience that visitor led giving depends on.
03
Emotional connection and lasting support
Connecting visitors to the cause, and moving people from one-off gifts to ongoing support.
04
Joining it up and demonstrating impact
Linking the visit, the gift and the follow-up, and evidencing ocean conservation impact.
Who it’s for
Who should read
this report
Written for fundraising managers, heads of development, supporter engagement and ocean conservation partnership leads, and the trustees and commercial colleagues they work with.
- Fundraising managers
- Heads of development
- Supporter engagement
- Conservation partnership leads
- Trustees