Resources
Free guide
Understanding the marketing challenges of aquariums in 2026
Reach, audiences, repeat visits and proving results, and what it means for the aquarium marketing plan.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- October 2026
- Author
- Bryan Hoare
Instant access
Get the full guide
Complete the form and you’ll go straight to your guide.
What’s inside
Seven challenges, the evidence behind each one, what good looks like, and where a connected visitor platform helps.
01
Reaching the right people and owning the audience
Proving the spend worked, and building an audience you own rather than rent from third party platforms.
02
Marketing stops at the ticket desk
The time inside is when visitors are most receptive, yet on site communication still runs on print and signage.
03
Annual passes and quieter days
Growing pass holders when most visitors are strangers, and selling the experiences you already run.
04
Print costs and proving results
The budget line that never gets smaller, and a board that wants numbers, not anecdotes.
Who it’s for
Who should read
this report
Written for marketing directors, heads of marketing and marketing managers at aquariums.
- Marketing directors
- Heads of marketing
- Marketing managers