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Understanding the digital, systems and integration challenges of holiday parks in 2026

When a guest app has to sit beside the booking system, the tills and the park network, and what it means for the people who run them.

Format
PDF role briefing
Reading time
10 minutes
Published
October 2026
Author
Bryan Hoare

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What’s inside

Seven challenges, what good looks like for each one, and where a connected guest platform helps, with a self check to test them.

01

Replacing a static app or guide

The current app, PDF guide or web page waits for a developer or a reprint, so it is out of date by midseason.

02

Many parks, one platform, and coverage

Managing every park in one place, and knowing what works where signal and wifi are weak.

03

The systems already on park

Connecting the booking system, tills, activity bookings and passes so guests meet one experience.

04

Security, sign off and data that leaves the silo

Answering security and data protection questions, and putting engagement data beside bookings and spend.

Who it’s for

Who should read
this report

Written for heads of digital, IT and systems leads, and the managers who look after systems at smaller parks, from national groups to single family parks.

  • Heads of digital
  • IT leads
  • Systems leads
  • Park managers who look after systems
  • National holiday park groups
  • Single family parks