Free guide
Understanding the entertainment, activities and food and drink challenges of holiday parks in 2026
Spend on park, bars, entertainment and activities, and what it means for the team that runs a park’s leisure offer.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- October 2026
- Author
- Bryan Hoare
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What’s inside
Seven challenges, what good looks like for each one, and where a connected guest platform helps, with a self check to test them.
Spend on park, across the stay
Guests decide how to spend their holiday budget day by day, yet the park talks to them about it once, at arrival.
The bar and restaurant peak
Everyone wants to eat at six, and time in the queue does not become spend.
The programme, activities and extras
Getting the entertainment programme, bookable sessions, extras and the shop in front of guests while they are still choosing.
Passes and proving the leisure case
Moving on from paper wristbands, and tracing leisure income to the message or booking that started it.
Who it’s for
Who should read
this report
Written for leisure, entertainment, food and drink and retail managers, and the park or group manager who carries the on park income, from national groups to single family parks.
- Leisure managers
- Entertainment managers
- Food and drink managers
- Retail managers
- Park managers
- Group managers