Free guide
Understanding the marketing and booking challenges of holiday parks in 2026
Reach, direct bookings, repeat stays and proving results, and what it means for marketing a holiday park.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- October 2026
- Author
- Bryan Hoare
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What’s inside
Seven challenges, what good looks like for each one, and where a connected guest platform helps, with a self check to test them.
Winning the booking direct
Agencies, online travel agents and paid search bring volume at a price, and the guest relationship often goes with the booking.
Owning the guest audience
The audience you can email, message and segment is the one you own.
Marketing through the stay and rebooking
Weeks of anticipation and days on park go largely unused, and next year’s offer usually arrives weeks after guests have gone home.
Quieter weeks, reviews and proving results
Filling midweek and shoulder months, asking happy guests at the right moment, and reporting what each message, park and season returned.
Who it’s for
Who should read
this report
Written for marketing, digital and revenue leads across holiday parks, from national groups to single family parks, with holiday homes, lodges, touring, camping and glamping.
- Marketing leads
- Digital leads
- Revenue leads
- National holiday park groups
- Single family parks
- Lodge, touring and glamping parks