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Free guide
Understanding the owner and holiday home sales challenges of holiday parks in 2026
Selling holiday homes and keeping owners close, and what it means for your park.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- October 2026
- Author
- Bryan Hoare
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What’s inside
Seven challenges, what good looks like for each one, and where a connected guest platform helps, with a self check to test them.
01
From guest to owner
Return guests are the likeliest buyers, yet the ownership story waits in a brochure.
02
Making ownership felt and keeping owners
Recognising owners on park, and spotting the quiet exits and best upgrade candidates.
03
One voice to owners and the owners’ calendar
Reaching every owner first with news and events, rather than letters and notice boards.
04
From enquiry to sale, and owner data
Giving interest shown on park a permissioned route back, and tracing a sale to what started it.
Who it’s for
Who should read
this report
Written for holiday home sales managers, owner services teams and park managers, from national groups to single family parks, lodge and touring parks included.
- Holiday home sales managers
- Owner services teams
- Park managers
- National holiday park groups
- Single family parks
- Lodge and touring parks