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UK Zoo & Wildlife Attraction Benchmark Survey 2026
Survey findings from UK zoos and wildlife attractions, revealing the priorities, cost pressures, visitor trends and digital challenges shaping the sector.
- Format
- PDF report
- Published
- March 2026
- Author
- Bryan Hoare
- Cost
- Free
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What’s inside
The full insights report covers four areas that matter most to attraction leaders this year.
01
Sector priorities
What zoo and wildlife attraction leaders are focusing on for the year ahead.
02
Cost pressures
Where rising costs are being felt and how teams are responding.
03
Visitor trends
How visitor expectations and behaviour are changing across the sector.
04
Digital challenges
The barriers and opportunities attractions see in digital engagement.
Who it’s for
Who should read
this report
Anyone involved in the management, strategy or development of visitor attractions will find useful context in the findings.
- Zoo and wildlife attraction directors and senior managers
- Commercial, marketing and operations leaders
- Education and conservation teams
- Trustees and board members
- Sector partners and suppliers
- Industry associations and stakeholders