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Understanding the fundraising challenges of zoos and wildlife parks in 2026
What 31 UK zoo and wildlife attractions told us about the pressure to evidence conservation impact, and what it means for the people who turn visitors into supporters.
- Format
- PDF role briefing
- Reading time
- 10 minutes
- Published
- September 2026
- Author
- Bryan Hoare
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What’s inside
Seven challenges, the evidence behind each one, what good looks like, and questions for your next review.
01
Turning interest into support
Asking at the right moment, while the visitor is moved by what they have seen.
02
A permissioned supporter audience
Connecting visitors to specific projects and building consented relationships.
03
From one-off gift to relationship
Gift Aid, repeat giving and carrying supporters into existing systems.
04
Demonstrating reach and impact
19 of 31 face pressure to evidence conservation impact; 13 do not measure it consistently.
Who it’s for
Who should read
this report
Written for the people who turn on-site interest into lasting support, and the trustees and colleagues who work with them.
- Fundraising managers
- Heads of development
- Supporter engagement leads
- Conservation partnership leads
- Trustees
- Commercial colleagues