Taking a Stand for the Visitor Attractions Sector.

Audience engagement platform n-gage.io will exhibit at the Museum + Heritage Show 2022. This year marks 30 years of the show, which brings together operators, suppliers, and industry bodies to discuss cultural heritage's importance and sustainable development.

Technology and the digital agenda are common denominators linking all aspects of the show and the sector, from monetising visitor journeys to case studies and networking. North East England-based SaaS provider, n-gage.io, is taking a stand to present its powerful and highly customisable audience engagement platform and experience app. This platform aims to enhance learning, diversify revenues, increase accessibility, and deliver valuable insights.

How n-gage.io Enhances Visitor Experience

Built specifically for the experience economy, n-gage.io focuses on enriching audience experiences both on and off-site. It provides the museum and heritage sector with an opportunity to better understand their audience by interpreting data to gain insights that enhance engagement. The goal is to prolong interaction and foster sustainable relationships that drive audience growth and generate revenue.

The cloud-hosted platform is highly customisable, yet simple to install and operate without requiring technical knowledge. By tracking dwell time and engagement through its audience experience-powered app, operators can identify which exhibits, displays, or content attract the most attention. This information informs curation while delivering tailored content to visitors for a more engaging and enriched experience.

Key Platform Features and Capabilities

The n-gage.io platform combines a range of tools designed to enhance interactive audience experiences, increase engagement, and track behaviour. Key platform features include:

• Event planning
• Education modules
• Beacon triggering and object recognition
• Heat mapping
• Digital navigation and signposting
• Digital asset management
• Content management
• Push notifications
• Membership management
• Gamification
• Feedback and behaviour tracking

The platform's advanced 3D object recognition software and beacon trigger technology create fully immersive on-site experiences. Furthermore, its ability to continue conversations with visitors after they leave the building, by providing engaging content, presents a significant opportunity for the industry.

Gamification modules, which leverage reward and redemption cultures for audience retention, further contribute to the platform's unique feature set. For conservation efforts, the platform can deliver extensive in-depth content directly to visitors' smartphones via the app, spreading vital messages and influencing public awareness.

Automatically generated push notifications can also be used to gather more insights, assist in curation, and facilitate ongoing communication with visitors.

Meet n-gage.io at the Museum + Heritage Show

The team behind n-gage.io possesses an in-depth understanding of the museums and heritage sector, alongside expertise in marketing and technology. Backed by Growth Capital Ventures, their combined knowledge and experience are driving digital transformation across the sector.

Visitors can find n-gage.io at Stand Q9 at the Museums + Heritage Show, held from 11-12 May at Olympia West. n-gage.io will host a live demonstration of its platform on Thursday, 12 May, from 14:35-15:00, showcasing how museum and heritage attractions can easily undergo digital transformation to thrive in today’s and tomorrow’s experience economy.