Route-aware guidance
Keep guests informed through drive-through and pedestrian zones with one consistent experience.

Guest experience platform for safari parks
Give guests a live companion for the drive-through and walk-around experience, and give your team a clearer view of movement, interest and demand.
Guest experience, operator tools and visitor insight in one platform
Built for UK visitor attraction teams
The operational reality
Safari visits cross vehicles, walking routes, animal areas and changing conditions. Guests need useful information without distracting from the experience.
Drive-through delays and changing animal locations alter the day
Guests can overlook walk-around areas, talks and food offers
Operators have limited visibility of journeys across a mixed-format site
The connected journey
Set expectations for entry, facilities and the best route before guests reach the gate.
Deliver safe, location-aware interpretation and live operational updates during the drive.
Lead visitors naturally into walking trails, talks, catering and retail after the safari.
Use visit interests to make return, membership and conservation messages more relevant.
Configured for safari parks
Keep guests informed through drive-through and pedestrian zones with one consistent experience.
Respond quickly to queues, animal movement, closures and changing conditions.
See how the drive influences the rest of the visit, from dwell to retail and catering.
Bring animal stories and conservation messages to life without adding roadside clutter.
1,236
3,018
142
Road Safari arrivals by hour
Illustrative dataBusiest safari sections
Good morning
Your safari today
Keep windows closed. Audio guide starts automatically.
What changes
Reduce uncertainty at key transitions and keep visitors moving confidently.
Connect the headline safari experience to everything else the site offers.
Understand where journeys slow, stop or skip important areas.
Insights for safari parks
Explore a guest journey built for the particular rhythm of your safari park.
Case studies from comparable attractions
Wetland centres, UK
The case study explores how the introduction of a branded mobile app & integrated software solution helped transform the guest experience at WWT Washington.
Read the case studySafari park, Merseyside
How Knowsley Safari Park introduced a flexible mobile app and operator platform to transform its Safari Drive and wider guest experience.
Read the case studyRole Briefings
8 free briefings
Eight ten-minute briefings, one for each team, built on what 31 UK zoo and wildlife attractions told us about their challenges in 2026.
Further reading for safari parks