Trail mapping
Give guests routes that reflect terrain, accessibility and what is open today.

Guest experience platform for wildlife parks
Connect guests with the wildlife and stories around them, then turn real visit behaviour into practical decisions for operations, engagement and growth.
Guest experience, operator tools and visitor insight in one platform
Built for UK visitor attraction teams
The operational reality
Wildlife parks balance discovery, education and conservation across routes that change with seasons, animals and weather.
Guests miss time-sensitive talks and encounters
Woodland and open sites can be difficult to navigate
Visitor interest is visible in person but hard to capture at scale
The connected journey
Put tickets, opening information and today’s programme in one place.
Offer accessible routes and clear guidance through trails, enclosures and facilities.
Prompt nearby talks and add meaningful interpretation at the point of interest.
Continue conservation, membership and return-visit conversations after the day.
Configured for wildlife parks
Give guests routes that reflect terrain, accessibility and what is open today.
Surface talks, feeds and stories when they are genuinely useful.
See which habitats, content and events hold attention across the visit.
Keep information current as animals, programmes and seasonal conditions change.
2,864
1,902
3h 28m
Engagement by hour
Illustrative dataTop areas by dwell
Good morning
Your wild day out
6 minutes' walk along the woodland trail.
What changes
Help families spend less time finding their way and more time connecting with wildlife.
Bring audiences to scheduled experiences at the right time.
Use observed behaviour to improve routes, programming and communication.
Insights for wildlife parks
See a platform configured around your trails, wildlife and conservation story.
Case studies from comparable attractions
Farm park, Suffolk
The case study explores how the introduction of a branded mobile app & integrated software solution helped transform the guest experience at Jimmy's Farm.
Read the case studyWetland centres, UK
The case study explores how the introduction of a branded mobile app & integrated software solution helped transform the guest experience at WWT Washington.
Read the case studySafari park, Merseyside
How Knowsley Safari Park introduced a flexible mobile app and operator platform to transform its Safari Drive and wider guest experience.
Read the case studyRole Briefings
8 free briefings
Eight ten-minute briefings, one for each team, built on what 31 UK zoo and wildlife attractions told us about their challenges in 2026.
Further reading for wildlife parks