Industry reports

Frameworks and working guides

Longer-form documents for teams running a formal evaluation or building a measurement approach. Request a copy and we will send it across.

Research reports

Research report

UK Zoo & Wildlife Attraction Benchmark Survey 2026

Survey report on UK zoos & wildlife attractions, revealing priorities, cost pressures, visitor trends & digital challenges shaping the industry.

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Frameworks and working guides

Available on request

The attraction technology evaluation framework

A structured framework for comparing guest experience platforms, ticketing-led suites and point solutions, including a scoring approach and supplier question set.

Defining the visit you are buying for
The four categories of attraction technology
Integration and data ownership questions
A weighted scoring template for shortlists
Procurement and stakeholder considerations

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Available on request

Guest journey measurement starter pack

A working guide to establishing behavioural measurement alongside admissions reporting, with the signals to collect and the decisions each one should support.

Signals worth collecting, and why
Turning measures into recurring decisions
Seasonality and fair comparison
Consent, retention and data ownership
A review rhythm for in-season teams

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These are practical frameworks drawn from our work with attraction teams. Where we publish sector figures in future, we will say clearly where they came from.