Digital accessibility for attraction experiences

Accessibility is part of the visit

For many guests, the decision to visit is made or abandoned on the information available beforehand: step-free routes, quiet times, sensory considerations, toilet and changing facilities, parking distances.

A digital experience that answers those questions well does more for accessibility than any single technical feature.

Get the fundamentals right

Most accessibility failures are ordinary and avoidable.

• Sufficient colour contrast, including over photography.
• Text that resizes without breaking the layout.
• Meaningful alternative text for images and map markers.
• Full keyboard and screen-reader operation, tested rather than assumed.
• Captions and transcripts for audio and video content.
• Clear language in short sentences, avoiding internal jargon.

Publish what is true

An accessibility statement that describes the current position honestly, including known limitations and planned improvements, is more useful and more credible than a claim of full compliance.

Review it when the experience changes, not once a year by default.

Test with people

Automated checks catch a useful minority of issues. The rest surface when a real person with a real need tries to plan a real visit. Involve access groups, disabled colleagues and visitor-facing staff early, and pay for their time where appropriate.