Dartmoor Zoo Selects n-gage.io to Support Visitor Engagement, Fundraising and Revenue Growth.

Dartmoor Zoo has chosen n-gage.io to enhance its digital visitor engagement strategy. The partnership involves deploying n-gage.io's guest experience app and operational intelligence software, aiming to strengthen supporter relationships, boost fundraising opportunities, and drive visitor revenue growth.

This investment forms a key part of Dartmoor Zoo's ongoing commitment to delivering exceptional visitor experiences while simultaneously supporting the long-term sustainability of its crucial conservation, education, and animal welfare programmes.

How the n-gage.io Platform Works for Visitor Attractions

The n-gage.io platform, specifically developed for visitor attractions, zoos, and wildlife parks, integrates visitor engagement, personalised communications, and operational insights into a single system. This allows Dartmoor Zoo to engage visitors before, during, and after their visit, creating more opportunities to increase fundraising participation, encourage repeat visitation, strengthen long-term supporter relationships, and maximise the value of every visitor interaction.

• A fully branded guest mobile app for visitors.
• A powerful management system for operators to understand visitor behaviour and communicate effectively.
• Tools to create personalised experiences throughout the visitor journey.

Enhanced Visitor Experience and Engagement

Through the app, visitors can access a wealth of interactive features designed to enrich their day and deepen their connection with the zoo:

• Interactive maps
• Daily schedules
• Detailed animal information
• Educational content
• Wayfinding tools
• Location-aware experiences

By delivering relevant information and personalised content at the right time and place, the platform helps visitors maximise their day while increasing engagement with the Zoo's animals, conservation programmes, experiences, and fundraising initiatives. It also creates new opportunities to promote donations, campaigns, events, experiences, and retail offers throughout the visitor journey, generating additional support and revenue while reinforcing the Zoo’s wider conservation mission.

Data-Driven Insights for Operational Improvement

Beyond the visitor-facing app, the software provides enhanced visitor intelligence and operational insights. This enables the Dartmoor Zoo team to better understand visitor behaviour, identify opportunities for engagement improvement, measure campaign effectiveness, and make more informed decisions across various areas.

• Operations
• Marketing
• Fundraising activity
• Visitor engagement
• Revenue generation

These insights are crucial for helping the Zoo maximise the value of every visitor interaction while supporting long-term financial sustainability.

Quotes from Leadership

Mr Gibson added that the investment aligns with addressing key challenges identified in the recent UK Zoo & Wildlife Attraction Benchmark Survey, particularly around visitor engagement, revenue generation, operational efficiency, and effective data use. He stressed the importance of delivering exceptional visitor experiences and maximising the value and impact of every visit.

Mr Hoare further explained that the n-gage.io platform helps zoos better understand and engage their visitors, increasing the value of every visit and creating more opportunities to convert visitors into long-term supporters. He stated that through a combination of visitor engagement tools, real-time communications, and data-driven insights, Dartmoor Zoo will be able to strengthen fundraising performance, visitor spending, and supporter retention while continuing to deliver exceptional experiences for its guests. Ultimately, he concluded, effective visitor engagement and understanding lead to sustainable revenues that can be reinvested into conservation, education, and animal welfare.

Dartmoor Zoo's Ongoing Investment and Recognition

This partnership follows a period of continuous investment and development at Dartmoor Zoo, as the organisation focuses on strengthening its long-term sustainability and delivering world-class conservation, education, and visitor experiences. The Zoo has also recently been recognised under BIAZA's enhanced accreditation framework, which acknowledges its sustained commitment to the highest standards of animal welfare, conservation, education, sustainability, and operational excellence.

The n-gage.io platform is currently utilised by leading zoos, wildlife parks, museums, heritage attractions, and destination organisations across the UK and internationally, assisting operators in enhancing visitor experiences, gaining valuable insights, and driving sustainable revenue growth.

For Dartmoor Zoo, the deployment represents a significant investment in the charity’s future. It provides the tools, insights, and digital engagement capabilities needed to deepen visitor and supporter relationships, increase repeat engagement, and generate sustainable revenues. These revenues can then be reinvested into vital conservation, education, and animal welfare programmes for years to come.