Key takeaways
- Trentham Monkey Forest launched a mobile app and management software by n-gage.io.
- The app enhances conservation education, navigation, and visitor engagement.
- It provides rich content on Barbary macaques and local flora/fauna.
- Digital trails and wayfinding improve exploration and visitor flow.
- The software offers valuable data insights for refining marketing and conservation efforts.
Global attraction experience software specialists n-gage.io has announced a new contract with Trentham Monkey Forest. They have launched a new mobile app and attraction management software at their Stoke-on-Trent site, aimed at enhancing the visitor experience.
Trentham Monkey Forest is located in ancient Staffordshire woodland on the Trentham Estate and is home to 140 free-roaming Barbary macaques. It stands as the UK’s largest primate enclosure, allowing the public to roam freely among the monkeys and observe their natural behaviour. Opened in 2005, following the relocation of two macaque groups from sister sites in Europe, Trentham Monkey Forest collaborates closely with organisations such as PSGB (Primate Society of Great Britain) and BMAC (Barbary Macaque Awareness and Conservation) to raise conservation awareness. Barbary macaques are now classified as a highly endangered species, with fewer than 8,000 individuals estimated to remain in the wild.
Enhancing Visitor Experience Through Digitalisation
The wider Trentham Estate, where the Forest is situated, welcomes over 3 million visitors annually. Trentham Monkey Forest has now unveiled its new visitor experience mobile app to improve conservation education, navigation, and interactive engagement across its 60-acre site. The organisation, which operates four sites across the UK and Europe, is responsible for approximately 80% of current scientific knowledge about this primate species.
Given their reputation for promoting conservation education, the team at Trentham Monkey Forest engaged n-gage.io to explore how mobile technology could play a greater role in their visitor engagement strategy. This collaboration led to the introduction of a host of interactive features within the new mobile app, designed to enhance the Monkey Forest visitor experience for all ages.
Key Features of the New Mobile App
Trentham Monkey Forest plans to utilise the app as a central point for its visitors, offering rich content and media about the Barbary macaque species, alongside information on the natural flora and fauna found throughout the forest. Key features include:
- Improved navigation and wayfinding to help visitors locate points of interest.
- Several new digital trails created using the software’s innovative trails builder, encouraging further exploration.
- Updates on the latest campaigns, conservation activities, and event programmes.
Additionally, the marketing team will leverage valuable data insights to refine campaigns and advance the conservation agenda through targeted and personalised in-app messaging.
Quotes from Leadership
We're excited to launch our new Trentham Monkey Forest App and offer our visitors an enhanced digital experience. We’re hoping to use our experiences to introduce the technology for consideration at our parent sites across Europe, helping even more of our visitors to get interactive whilst understanding more about this highly endangered species. The team at n-gage.io has developed a software platform and highly customisable mobile visitor app that is cost effective to deploy and requires no technical expertise to manage. The technology will certainly help us to enhance the on-site visitor experience and deepen engagement.
We're thrilled to be supporting the work of Trentham Monkey Forest at this unique site. The Group are renowned for their work in highlighting the conservation of these fabulous primates, and it’s great to know our technology is playing a role in helping to raise further awareness, whilst giving the team the tools to capture valuable visitor data insights to help improve their operations.
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