Connect the story to action
Give visitors a clear route from the cause or project that moved them to an appropriate next step.
Fundraising and supporter teams
Turn moments of visitor connection into lasting support
Make causes, projects and ways to contribute visible when interest is strongest, while building a permissioned audience and clearer evidence of engagement.
What changes
A practical route from priority to action
Build supporter relationships
Invite permission to continue relevant communication after the visit.
Demonstrate engagement
Understand which stories and prompts generated interest and action.
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Fundraising campaigns
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Fundraising campaign
Target the right guests at the right moment
Conservation appeal
Published · Relevant audiences
PERFORMANCE
Delivered8,420
Opened64%
Donations1,286
Your visit
Support our work
For fundraising and supporter teams
Make support a natural next
step in the visitor journey
Visitors are most likely to care when they are close to the story, cause or work they want to support. A connected journey helps teams make the opportunity visible, continue the relationship and evidence what inspired action.
Key takeaways
- Place clear ways to donate, support or sign up beside the stories and experiences that create interest.
- Build a permissioned supporter audience around the causes, projects and themes people choose to engage with.
- Measure which content and prompts led to action, while transactions and supporter records remain in existing specialist systems.
Ask at the right moment
Offer a relevant next step while the visitor is engaged, without disrupting the experience or repeating the same ask.
Connect support to purpose
Show what a contribution enables through specific projects, people, places and outcomes visitors can understand.
Continue the relationship
Use consent and expressed interests to share meaningful updates and reasons to remain involved after the visit.
Evidence what inspired action
Connect engagement and response signals so teams can improve campaigns and report contribution with greater clarity.
Connected platform
The capabilities behind this outcome
Commerce & loyalty
Connect tickets, activities, memberships, offers and fundraising to the guest journey, without losing sight of the experience.
Explore areaEngagement & marketing
Use audience, timing, location and behaviour to make messages, offers and follow-up more relevant across the whole visitor relationship.
Explore areaVisitor intelligence
Bring journey, dwell, engagement and audience signals into one operator view to expose patterns, blind spots and opportunities.
Explore area