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Digital Innovation arrives at Wild Discovery Zoo

Guest experienced and conservation education focused mobile attractions app software n-gage.io arrives at Wild Discovery Zoo.

Written by Charlie Walton · Data AnalystPublished 2 Dec 2025 2 min read
Digital Innovation arrives at Wild Discovery Zoo

Key takeaways

  • n-gage.io partners with Wild Discovery Zoo for digital transformation.
  • The collaboration introduces attraction management software and a guest app.
  • Guests will experience interactive maps, real-time info, and multimedia content.
  • Wild Discovery gains insights into guest behaviour and streamlined operations.
  • The partnership enhances visitor engagement and operational efficiency for the zoo.

n-gage.io, an innovative attraction management software specialist, has announced a new partnership with Wild Discovery. This collaboration introduces n-gage.io’s next-generation digital engagement and operations platform to the small zoo located in the North West of England.

Wild Discovery will adopt n-gage.io’s attraction management software and mobile guest app to transform how it connects with visitors and manages daily operations. Located at Ribby Hall Village in Lancashire, Wild Discovery provides an interactive and educational wildlife experience, inspiring guests of all ages to engage with animals and conservation.

Enhancing the Visitor Journey with Digital Tools

The adoption of n-gage.io’s powerful SaaS-based platform will enable Wild Discovery to enhance its visitor journey, streamline communication, and gain valuable insights into guest behaviour and operational performance. A branded mobile app will be introduced, offering several key features:

  • Interactive maps
  • Real-time information
  • Rich multimedia content to elevate the overall experience
  • Easy access to event schedules
  • Keeper talk times
  • Educational content

Furthermore, the app will empower the Wild Discovery team to deliver targeted notifications, promote special experiences, and encourage repeat visits.

Quotes from Leadership

The team at n-gage.io are thrilled to be supporting Wild Discovery to achieve success and enhance visitor experience.
Bryan Hoare, Founding CEO of n-gage.io
We’re delighted to be partnering with Wild Discovery, an attraction that shares our passion for education, engagement and innovation. The team at Wild Discovery is dedicated to offering a memorable and meaningful visitor experience and we’re excited to support them with a digital solution that empowers both their guests and their operations.
Bryan Hoare, Founding CEO of n-gage.io
We’re really excited to launch our new Wild Discovery app and bring a fresh digital dimension to the zoo experience. The app will give our visitors an engaging and interactive way to explore the zoo, discover more about our animals, and get involved with our conservation work. It’s a fantastic opportunity to connect more closely with our guests, both during and after their visit. The data insights provided through the n-gage.io platform will also help us better understand visitor behaviour and preferences, allowing us to continually improve the experience we offer and tailor our activities to what our guests enjoy most.
Neil Trickett, Director at Wild Discovery

Integrated Management and Data Insights

The new system will provide Wild Discovery with a unified platform for managing guest engagement, staff operations, and data analytics. This offers real-time insights that help improve visitor satisfaction and operational efficiency.

Growing Presence in the UK Attractions Sector

This latest partnership reinforces n-gage.io’s growing presence across the UK attractions sector. The company has previously collaborated with leading visitor destinations such as Longleat Safari Park, Northumberland Zoo, and Jimmy’s Farm. These projects highlight the impact of digital transformation in creating more engaging, efficient, and insight-driven visitor experiences.

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