n-gage.io helps Longleat to elevate guest experience with new mobile app.

n-gage.io has secured a contract with Longleat, the historic estate and safari park located in Wiltshire, UK. This agreement involves the provision of attraction management software and a customisable guest mobile application. Through this collaboration, n-gage.io is helping to redefine the visitor experience at the acclaimed attraction.

About Longleat Safari Park

Longleat House, a prominent example of Elizabethan architecture, was built in the 16th century. It serves as the residence of the 8th Marquess and Marchioness of Bath, having been occupied by the family for sixteen generations. In 1949, it became one of the first privately-owned stately homes to open to the public. The estate further innovated in 1966 by opening a safari park, the first of its kind outside Africa.

Visitors to Longleat can observe over 120 different species within the 900-acre (360-hectare) safari experience, which is part of the larger 9,800-acre (4,000-hectare) estate. The safari can be explored via various modes including foot, car, train, bus, and boat.

Enhancing the digital guest experience

Longleat is dedicated to providing an unparalleled day out for its visitors and recently launched a new mobile app designed to help guests maximise their visit. n-gage.io was selected to elevate the visitor experience using its advanced guest mobile technology and software, incorporating a range of interactive features.

The n-gage.io solution has been implemented across the entire safari park site. It integrates the SaaS platform's highly customisable guest mobile app with its robust attraction management software. This combination delivers the essential tools and data insights required by the Longleat team to enhance the visitor experience and enrich engagement in real-time.

Interactive app features

• The Longleat Safari Drive-through: an interactive GPS function.
• Detailed species information.
• Full audio commentary.
• Interesting facts and quizzes to educate visitors on species and conservation.

The app is designed to be a central hub for visitors, offering extensive interactive content and media about both the safari park and the wider estate. It will also facilitate interactive experiences as guests explore the majestic surroundings. Furthermore, the app will keep visitors informed about Longleat's event programmes and activities throughout the season. Data insights gathered from the app will enable the team to enhance engagement and provide tailored experiences.

Other n-gage.io partnerships

Earlier this year, n-gage.io announced another partnership with Lyons Holiday Parks, a family-owned holiday park group. Lyons Holiday Parks operates 20 locations across Wales and Cumbria, serving over 4,000 park owners and hundreds of thousands of holiday guests annually, making them Wales’ largest holiday park provider.