Key takeaways
- n-gage.io has partnered with the Wildfowl & Wetlands Trust (WWT) to launch a new visitor app.
- The app enhances visitor experience at WWT Washington, focusing on communication, navigation, and education.
- Features include interactive wayfinding, nature trails, and rich content on animal collections.
- WWT Washington uses the app to share conservation updates and event programmes.
- The platform provides data insights for WWT to refine marketing and drive conservation.
n-gage.io has successfully secured a contract with the Wildfowl & Wetlands Trust (WWT) to develop a new mobile app for their Washington, Tyne & Wear site. This app aims to significantly enhance the visitor experience.
WWT, the UK's leading wetland conservation charity, operates ten wetland sites across Scotland, England, and Wales. They are responsible for creating and maintaining thousands of hectares of wetland habitat to support and protect endangered species. WWT sites welcome over one million visitors annually. The Washington site, spanning 105 acres, recently unveiled this new experience platform to improve communication, navigation, wetlands conservation education, and accessibility.
Renowned for promoting conservation education and highlighting native wetland wildlife, WWT Washington collaborated with n-gage.io to integrate mobile technology into their communication strategy and introduce interactive features.
Enhancing the Visitor Journey with Technology
The n-gage.io solution combines its highly customisable Software-as-a-Service (SaaS) platform with powerful attraction management software. This equips WWT Washington with both the tools and data insights necessary to enhance the visitor experience and deepen engagement in real-time.
The app is designed to be a central point for visitors, offering richer content and media about animal collections and the wild reserve. It also helps WWT understand activity across their site. Visitors will benefit from improved navigation, utilising n-gage.io's innovative wayfinding solution to find their way around the reserve and other points of interest. The platform's market-leading in-app trails feature facilitates interactive nature trails, encouraging further exploration of the Washington site.
Beyond on-site engagement, the WWT Washington team plans to use the app to keep wetland visitors informed about their latest campaigns, conservation activities, and event programmes. Simultaneously, visitor services teams can leverage valuable data insights to refine marketing campaigns and advance the conservation agenda through targeted, personalised in-app messaging.
Project Collaboration and Impact
We're really excited to have launched our new WWT Washington interactive app which offers visitors and the wider community a peek into our wetlands before a visit, and an enhanced experience while here.
Ms Nolan praised the collaboration, stating, "We've been so impressed with n-gage.io who have supported us in getting the app set up and ready to launch. Their technical expertise has been invaluable and, as a local organisation, we've benefitted from their knowledge and experience first hand."
We're delighted to be supporting WWT’s mission to promote and protect our wetland areas and it’s particularly rewarding for us to be working with the team at our local Wetlands Trust Reserve in the Northeast.
Bryan Hoare emphasised n-gage.io's commitment, adding, "The WWT are renowned for their work and we're proud to be playing a small part in helping to highlight this using our technology, whilst giving the team the capability to capture valuable visitor insights to help improve operations and drive engagement."
Want this applied to your attraction?
We are happy to talk through your own plans, even at an early stage.
Related reading
Dartmoor Zoo Selects n-gage.io to Support Visitor Engagement, Fundraising and Revenue Growth.
Dartmoor Zoo selects n-gage.io to enhance visitor engagement, support fundraising and drive revenue growth through a smarter digital visitor experience.
Read articleDudley Zoo and Castle Launches New Guest Experience App and Intelligence Platform with n-gage.io
Dudley Zoo and Castle Launches New Guest Experience App and Intelligence Platform with n-gage.io
Read article