Key takeaways
- n-gage.io secured a new contract with Wild Planet Trust for Paignton and Newquay Zoo.
- The new mobile app enhances visitor experience through improved navigation, education, and engagement.
- The platform provides data insights to Wild Planet Trust for refining operations and marketing.
- The app supports multi-site deployment, tailoring content based on visitor location.
- Wild Planet Trust plans to use the app for rich content, conservation updates, and digital trails.
Global attraction experience software specialists n-gage.io has announced a new contract win with Wild Planet Trust. This partnership sees the launch of a new mobile app and attraction management software at both Paignton and Newquay Zoo, aiming to transform the visitor experience across these sites.
Wild Planet Trust, an education, scientific, and conservation charity established in 1957, manages both Paignton Zoo in Devon and Newquay Zoo in Cornwall. Together, these sites welcome a combined 550,000 visitors annually, providing safe havens for endangered species and offering visitors opportunities to learn about diverse plants and animals and their vital survival.
Enhancing Visitor Engagement and Education
The new visitor experience mobile app has been unveiled to improve conservation education, navigation, and interactive engagement across both zoo locations. Given Wild Planet Trust’s reputation for promoting conservation, the team sought to integrate mobile technology more deeply into their visitor engagement strategy.
The n-gage.io solution combines a highly customisable visitor mobile app with powerful attraction management software. This provides the Wild Planet Trust team with both the tools and data insights necessary to enhance visitor experiences and deepen engagement in real-time.
New Digital Features for Visitors
Wild Planet Trust intends to use the app as a central point for its zoo visitors. It will provide rich content and media on their wide-ranging species, alongside further information on their conservation work both locally and internationally.
- Digital Navigation: Visitors can now easily find their way around the sites and points of interest using the app’s wayfinding solution.
- Interactive Trails: The team has introduced several new digital trails using the software’s innovative trail builder feature, encouraging greater exploration.
- Up-to-Date Information: The app will keep zoo visitors informed about the latest campaigns, conservation activities, and event programmes.
Driving Conservation and Understanding Visitor Behaviour
Beyond visitor-facing features, the marketing team is leveraging valuable data insights from the platform to refine marketing campaigns. This also helps to drive the conservation agenda through targeted and personalised in-app messaging.
We're excited to launch our new Wild Planet Trust App and offer our visitors an enhanced digital experience. The technology will certainly help us to enhance the on-site visitor experience and deepen engagement, whilst learning so much more about visitor behaviour. The level of insights we’re able to gain is unprecedented, and will provide the whole team with a much better understanding of how visitors are engaging with us, in turn helping us to measure our impact and performance.
We're thrilled to be supporting the work of the Wild Planet Trust across their sites. The Trust is renowned for their work in conservation, and it’s great to know our technology is playing a key role in helping them to raise further awareness, whilst giving the team the tools to capture valuable visitor data insights to help improve their operations.
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