Key takeaways
- One app ecosystem serves all 20 Lyons holiday park locations.
- More than 17,000 downloads were achieved within the first few months.
- A 42% email opt-in rate expanded Lyons’ direct digital audience.
- Location-aware content gives each guest the right map, activities and information for their park.
- Activity booking, owner passes and real-time communication make the experience easier for guests and teams.
Enhancing the Guest and Owner Experience
Established in 1924, Lyons Holiday Parks is the largest holiday park operator in Wales. The family-run group manages 20 locations across Wales and Cumbria, welcoming hundreds of thousands of holiday guests and more than 4,000 holiday home owners each year.
Lyons partnered with n-gage.io to modernise the way it connects with guests and owners across its portfolio, combining personalised engagement, live activity booking and behavioural insight in one multi-site platform.
The Challenge Across 20 Parks
Lyons needed a consistent branded experience that could still reflect the activities, facilities and audiences of each individual location.
- Deliver consistent communication and guest engagement across all 20 sites.
- Personalise content for owners, holidaymakers and individual park locations.
- Make activity schedules and bookings easier to access in real time.
- Give owners a convenient place for digital passes, tickets and benefits.
- Gain clearer behavioural insight to inform marketing, planning and on-site delivery.
- Reduce reliance on printed signage, event flyers and paper tickets.
The n-gage.io Solution
The solution brings all 20 locations into one branded app ecosystem, with content and services adapting to the park selected by the guest or detected through location.
Multi-Site Experience
Each site has its own interactive map, facilities, activities and communications, while the group manages the experience through one operator platform.
Activity Booking and Planning
Guests can view and book activities, events and entertainment, build a personal itinerary and receive reminders based on location-specific schedules and availability.
Digital Wallet for Guests and Owners
The in-app wallet stores activity tickets, discount vouchers and owner membership cards, making access and benefits easier to manage.
Real-Time Communication and Insight
Lyons can schedule timely, location-aware notifications while monitoring engagement, bookings, movement and dwell time through the operator dashboard.
Implementation and Results
n-gage.io worked with Lyons’ marketing and operations teams on group-wide onboarding, training, content migration and GPS setup for each park. The app was promoted through staff, park signage, social media and newsletters.
- 17,000+ app downloads within the first few months.
- A 42% email opt-in rate, expanding Lyons’ digital marketing audience.
- A coordinated rollout across all 20 parks, tailored to each site’s layout and activities.
- Easier access to activities, schedules and timely communications for guests.
- A clearer view of behaviour and engagement across the portfolio.
- Reduced reliance on printed maps, signage and brochures.
Client Testimonial
Our aim is always to enhance the guest and owner experience, and the introduction of the n-gage.io mobile app allows us to do exactly that across all 20 of our parks. It’s helping us communicate more effectively, improve activity bookings, and deliver personalised content to each guest based on where they’re staying. The data we’re now collecting is helping us to better understand how people interact with our parks, what they enjoy most, and how we can improve even further. It’s already making a significant difference.
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