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Role briefings

Evidence and practical priorities for your role.

8 role briefings

Resource	Type and format	Relevant to	Action
Marketing: aquarium briefing Reach, audiences, repeat visits and proving results, and what it means for the aquarium marketing plan.	Role briefing · PDF	Aquariums	View briefing
Visitor Experience and Operations: aquarium briefing Running the visitor day when weather, queues, closures and staffing disrupt the plan, and what it means for the people who run the aquarium.	Role briefing · PDF	Aquariums	View briefing
Commercial: aquarium briefing Spend per head, food and beverage, retail, paid experiences and annual passes, and what it means for the people who own the commercial numbers.	Role briefing · PDF	Aquariums	View briefing
Membership: aquarium briefing Recruiting, keeping and growing members and pass holders, and what it means for the people who own the membership numbers.	Role briefing · PDF	Aquariums	View briefing
Fundraising and Supporter Engagement: aquarium briefing The pressure to evidence conservation impact, and what it means for the people who turn aquarium visitors into supporters.	Role briefing · PDF	Aquariums	View briefing
Education and Conservation Engagement: aquarium briefing Evidencing conservation and education outcomes, and what it means for the people who turn ocean conservation work into visitor understanding.	Role briefing · PDF	Aquariums	View briefing
Animal Operations and Curatorial Teams: aquarium briefing Caring for the living collection, and what it means for the way it is presented to visitors every day.	Role briefing · PDF	Aquariums	View briefing
CEO, Board and Finance: aquarium briefing The current financial pressures across the whole organisation, and what a connected visitor platform has to earn before it deserves a line in the budget.	Role briefing · PDF	Aquariums	View briefing

Marketing: aquarium briefing
Reach, audiences, repeat visits and proving results, and what it means for the aquarium marketing plan.
Role briefing · PDF · Aquariums
View briefing
Visitor Experience and Operations: aquarium briefing
Running the visitor day when weather, queues, closures and staffing disrupt the plan, and what it means for the people who run the aquarium.
Role briefing · PDF · Aquariums
View briefing
Commercial: aquarium briefing
Spend per head, food and beverage, retail, paid experiences and annual passes, and what it means for the people who own the commercial numbers.
Role briefing · PDF · Aquariums
View briefing
Membership: aquarium briefing
Recruiting, keeping and growing members and pass holders, and what it means for the people who own the membership numbers.
Role briefing · PDF · Aquariums
View briefing
Fundraising and Supporter Engagement: aquarium briefing
The pressure to evidence conservation impact, and what it means for the people who turn aquarium visitors into supporters.
Role briefing · PDF · Aquariums
View briefing
Education and Conservation Engagement: aquarium briefing
Evidencing conservation and education outcomes, and what it means for the people who turn ocean conservation work into visitor understanding.
Role briefing · PDF · Aquariums
View briefing
Animal Operations and Curatorial Teams: aquarium briefing
Caring for the living collection, and what it means for the way it is presented to visitors every day.
Role briefing · PDF · Aquariums
View briefing
CEO, Board and Finance: aquarium briefing
The current financial pressures across the whole organisation, and what a connected visitor platform has to earn before it deserves a line in the budget.
Role briefing · PDF · Aquariums
View briefing

Fresh perspectives.Better informed decisions.

Role briefings

Fresh perspectives.
Better informed decisions.